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March 2nd, 2010
Google sandbox is a filter that is said to be supposedly out there that puts a strain on a website that is brand new by placing the said website on probation to make sure that the website is not a spam website. This has been a theory that no one really actually knows if it exists or not. This makes it hard for most new websites to make it to the top of the search engines result pages without first proving that it is not a spammer website. The theory is that when you create a website and place links and content on the website that you are first unable to make it to the top of the results page without proving without a doubt that the links on the website are not spam and do not just cause for the person to continually keep clicking without ever getting to where they want to be. However, each time that the person clicks on a link they are making money for the website webmaster.
There is however, a bunch of website articles that debate the use of the Google sandbox.
You will want to read all about what the Google sandbox is and how to use it when looking to start a internet website to make you money with. What most webmasters have a problem with is that when they have implemented the keyword phrases that are used to describe what their website is about, they are unable to get to the top of the search engine results when being searched for. This has caused a number of legitimate websites who are not trying to spam someone to loose a good amount of money and traffic from their website.
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February 24th, 2010
In this article I will try to explain you about Google’s brain child html tag called “Canonical Link tag”. If you are a owner of a website or an SEO or a webmaster you must be facing problems with duplicate content, canonical pages etc; The scope for this problem will be bigger if your website promotes identical, similar content which can be accessible through multiple links (URLs). The same content of your website can be displayed through different URLs. For example,
www.mywebsite.com can be
- mywebsite.com
- www.mywebsite.com/
- mywebsite.com/
- www.mywebsite.com/index.html
- mywebsite.com/index.html
- www.mywebsite.com/Home.aspx
- mywebsite.com/Home.aspx
By looking at each of the above URLs we think they are one and the same. But they are technically different. Though they all lead to the same content in most of the cases it is a big problem when a search engine has to retrieve the exact page. This problem is referred as “canonical pages”. This problem can be solved by following few methods specified below:
- Normalizing: Using the Content Management System (CMS) to generate only the urls you want to show up.
- Picking one “canonical” url and ensure you link consistently within your web site
- By making all non canonical urls do a permanent(301) HTTP redirect to the canonical/preferred url
- Break ties in google by submitting your preferred url in a sitemaps file
- Using Google’s web master tools and specifying like www type or non – www type.
But there are few problems which will not be solved by actions mentioned in the above solutions. Few times generating permanent links/ 301 redirects will be a hassle and cannot be done. Another problem is the linking, you cannot control how people/users link to the URL. Also, the case sensitive issues, session id problems. The tracking codes, landing pages and analytics are major problems too.
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February 19th, 2010
Owners of a business directory must successfully promote it in order to obtain the traffic needed to make it successful. Directories should contain quality listings for shoppers. Visitors are likely to return if they are greeted with websites that meet their needs. By implementing a few simple tips, directories can be seen by millions of people around the world.
Email marketing is a great way to advertise. When sending emails to family, friends, business associates and acquaintances, the owner of the directory should include his company’s link. When he receives replies concerning the great quality of his website, he should encourage the recipient to email others about his service. Also, when people receive help from quality resources, they will tell others. Word of mouth is one of the best free advertising mechanisms in existence.
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February 17th, 2010
Canonical Link Tag Information: With so many duplicate web-content links it was only a matter of time before some enterprising individual found a way to truly separate and specify the primary and original content links. This way search engines can focus on the original location as opposed to the myriad of other variations in existence. The answer to the question of reused and copied web page links is what is known as the canonical link tag, also known as the canonical URL tag.
What exactly is a canonical link tag you might ask? Well a canonical link tag 9we discussed it hear, too) is a code segment placed in the header of a website that has closely related web pages with similar content. This canonical link tag allows for the segregation of the similar pages so that search engines, especially Google at present since they came up with the concept, can know exactly what page the website owner wants them to consider for inclusion in their search engine searches instead of the haphazard manner it is done now.
To further specify what this means take the following examples into consideration:
- www.choice.com
- choice.com
- choice.com/index.htm
- www.choice.com/index.php
Each of these pages would lead to very similar if not exactly duplicated content or they might be pages that have more accidental clicks and therefore show up higher in search engines as opposed to the page the webmaster actually wants to be the most visible.
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February 12th, 2010
You may have been heard lately more and more about canonical pages, 301 redirects, duplicate content and… Google. Well, I’m going to write a few lines about what I know so far about canonical pages, usage, and more.
As you know Google was always concerned about duplicate pages. You should be also concerned since poor evaluation of your website may lead sooner or later to unwanted results, including Google penalization of some sort.
For start, it is good for you to know that URLs like:
- www.example.com
- example.com
- www.example.com/index.html
- example.com/index.php
- example.com/index.htm
can (and usually they do) point to the same content. So, we have more identical copies of the same page.
What is a canonical page? Why specify a canonical page?
A canonical page is the preferred version of a set of pages with highly similar content. To follow our example, you should choose ONE canonical page from those five, and let’s say we prefer “www.example.com”. To show Google which is the canonical page (meaning which page to index and consider showing in it’s search results) we have to add a canonical link tag in the header of our website:
<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/> Read the rest of this entry »
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February 7th, 2010
There are millions of websites on the Internet. Oftentimes, if you are looking for a particular website that offers a particular product or service, you may not be able to locate it. If you use search engines, you will receive many results that don’t meet the criteria you were looking for. However, if you search a business web directory, you will be able to click on the category you need to get the company you need.
There are many different categories printed in these directories. They include education, business, health, marketing, employment and much more. Once a visitor has clicked on the category they need, they will see a listing of companies in that category. Usually there is a summary of what the company offers recorded under its business name. After reading the summary, the visitor can make the decision to click on the website’s name or continue to read the summaries of other companies.
There is no charge to use a business web directory.
Individuals and businesses are free to use the service as often as necessary. The service can be used twenty-four hours a day. People don’t have to go through the task of flipping pages in the yellow pages. They simply click their way through the websites leaving behind those they don’t want to visit.
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January 27th, 2010
Knowledge of what it takes to set up a good web site and obtain a high search engine ranking on Google is a critical to your success. While using backlinks from business web directories are just one element of your search engine rank, it’s still an important one and one that is easy to begin working.
There are two main goals in using business web directories. First and foremost, these business web directories help you obtain visitors who are interested in buying your product or service. More often than not, these types of visitors have some idea of what you will offer them and are called “qualified” because you have something they want. Secondly, backlinks from business web directories help to improve your search engine rank on Google. Good backlinks that originate from a high page rank (called “PR”) site will cause your rank to go up as well. Typically, the higher the page rank, the more popular and credible the site is considered to be.
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January 27th, 2010
A Global Yellow-Pages Ad That You Can Edit
Perhaps the greatest lesson the business world has to offer is that it isn’t the steak that sells – it’s the sizzle. All marketing and advertising ventures are just the sizzle, and many business owners can explain the frustration at not selling the best steak in town. The solution is and has always been good advertising, but the world of advertisement can easily be seen as an arms race. When one group gets a sign, another adds lights to theirs. The business across town takes out a newspaper ad, and their competitor buys time on a radio station. This has pushed advertising and marketing into the realm of the internet: all companies these days must have a web-page to survive. However, in order to get the most out of every advertising dollar, companies should also join a business web directory.
What is a business web directory?
A business web directory is like the yellow pages for the internet. Companies can register their domain names with some open directories, which allow search engines to “find” the website, but a good business web directory will have a limited scope based on what a customer may be looking for. There are shopping directories, service directories, local and national directories, entertainment directors and more for use. Search engines often display these directories early in their responses, given their amount of traffic and optimization tools, giving associated businesses quicker access to their customers.
 What is a business web directory? A great side effect of joining a business web directory is that it gives a chance to link to and communicate with organizations that can benefit from partnership. While one business gets the sizzle of its steak to a wider audience, another gets the fizz of its drinks ready across the street. It isn’t just good luck, it’s good business, as now companies within a business web directory can link to each other from their individual websites. After registering with a business web directory, avenues can be opened for links and advertisements in more than just one domain.
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January 19th, 2010
Blog marketing was around since 2007 and had it’s own glorious days. I’ve been in the Internet advertising industry since 2002 and I kinda saw how things evolved. Now, blog advertising was a nice concept: bloggers write about advertiser’s product. Now, we all know that this was so… tricky since someone had the “brilliant” idea to include do-follow links in those posts.
So, quickly we saw an explosion of “blogs”, mainly from India, Indonesia, Malayesia. Main purpose? Money. No one cared about the quality or niche of those blogs. Of course that blog marketing still works because as long as there are people who pay, there will be people who’ll work.
Then Google came on stage and started to penalize blogs who were writing for money. At that point the blog advertisind industry suffered a huge popularity decrease.
Still, these days there are still many who consider blog marketing as one of their main tools in their search engine optimization process.
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January 2nd, 2010
For those who use Google to boost their websites and companies, Google’s Page Rank system is something that is not unheard of. Google uses a series of statistics that rank different web sites. Although most know of it, very few understand the system. Page Rank was created by Larry Page, and Google uses it to assign a numerical weighting to each website. In other words, Google uses Page Rank to ultimately figure out the importance of each and every website in the world wide web.
The Page Rank system is quite simply a math equation, and when coming down to it, it is a simple algorithm. If this is the case, it is quite hard to understand why only those who are experienced in search engine optimization are the only ones to understand the system. The key to getting your page at the top, is simply figuring out the system.
Page Rank works by using a series of votes. When a page receives a certain amount of votes, they can work their way up the system. However, the votes count more if the vote comes from a page that is important and ranking high themselves. A vote is considered a simple hyperlink that is on another website. This, in essence, is probably why so many sites offer advertisement on their page, and it is probably the same reason why so many sites have their own banners that you can use to post on other sites.
In an odd way, Google’s Page Rank is not unlike politics, because it is all based on vote, and who has the better person voting for them. Technically, this is not the only thing that describes the Page Rank system. There are a series of equations that determine the votes, add them up, and obtains the end result. This is not the only factor that affects the determination of Google’s Page Rank.
Other things, such as the number of people that visit the site and the key word density also affect it.
Assuming that there are only four different websites in the Internet, then each site would start with a ranking of .25. The process of Google’s Page Link involves votes, or linking. If three of the sites link to one of the sites, that one site would have a value of .75.
This is simple enough, right? Remembering that the vote of each is also valued by how it is voted, as well, the equation changes a little bit. It is no longer A= B+C+D.
If each of these sites also link to one another, the outcome is a little different. The value of the votes are divided by the number of links that each site has on other sites. For example, suppose B has links to pages A and D, and C has links to all three pages. The formula would then be A= B/2 + C/3 + D/1. The page A would have a value of .375. Even though this seems simple enough, there is still the damping factor that is involved with the Page Rank system.
The damping factor has the theory that someone web surfing will stop clicking on links. This means that the damping factor is subtracted from one, and then divided again into the sum of the value. The damping factor is generally set to .85, and when subtracted, the equation will look like A= 1-.85/4 + .85(B/2 + C/3 + D/1). In some cases, the damping factor is divided by the number of documents. In this case, the value will be .338. The damping factor is meant to bring down the value, because, as mentioned, eventually someone will stop clicking. The problem with the damping factor, however, is the fact that the more websites there are, the lower the ranking drops for most of the sites.
There is so much more that factors in to Google’s Page Rank system. It is almost as endless as the web itself, with more and more equations to go along with it as the web changes. The previous equations are pretty simple, and it can give you at least a tiny idea about how Google’s Page Rank system works. It all depends on votes, or links. Essentially, each page helps out the other. Other factors may lessen the value or make it greater, but essentially, the page value is an easy thing to figure out. All you need to know is a little algebra.
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