If you are an advertising experts when it comes to physical marketing, then the first thing you need to do when checking out Internet marketing is to forget everything you’ve learned. The systems which govern Internet marketing attempts are completely different than those in the physical world. If you want to make a favorable impression by advertising on the Internet, you must understand the concepts which are unique to Internet marketing. This post will guide you through some of the basics.

If you have not already, learn everything you can about search engine optimization. Search engine optimization is a process which makes marketable web pages appear more valuable to search engines. While this technique differs greatly from the advertising physical world which is largely based upon market segments, search engine optimization is a technique designed to target individual buyers.

This is true because in order to appear in a search engine ranking page, the potential customer must search for a keyword. That keyword represents a targeted link between your customer and product or service. Search engine optimization ensures that your web site appears at the top of search engine results rankings for your targeted keywords. Therefore, search engine optimization is designed to send targeted traffic to your website and is a vital component of Internet marketing and advertising.

But what is the impact of targeted traffic? Targeted traffic has the highest probability of converting to sales of all traffic to your website. Think about it critically: a user who discovers a web site that sells coffee is more likely to purchase coffee if that was his intention from the start.

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Advertising is an important part of the daily operations of any company. Without effective advertising, the company is unable to solicit business. Advertising also helps establish a brand name in the target audience’s mind, which helps to increase the likelihood that the target audience will remember the company name the next time they need the particular product or service the company offers. When advertising is done properly it can make a company into a cultural icon. The Coca-Cola Company used an image of Santa Claus that one of their artists created to help establish their brand name as something very positive in the minds of consumers all over the world. Good advertising gets people quoting lines from the television commercials when they are out with friends, and it also increases company revenue.

In order to understand how good advertising works, it is first necessary to understand why good advertising works and how smart marketing executives use various techniques to successfully get their point across. There are a few very basic rules for the world of advertising that can help anyone create an effective marketing campaign that should help get the phones ringing and the product flowing out the door. The only thing to remember is that while we can lay out the basics of advertising here in this discussion, it takes years of practice to understand how to really use these ideas to their maximum potential.

The Less You Say, The More They Hear

People reading print advertising are easily distracted. Even people that seem like they are reading an article in a magazine subconsciously take a quick glance at the pictures as they turn to a new page. It is not a sign of weakness, it is simply human nature to be temporarily distracted by new visual stimulus.

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Bing.com is Microsoft’s new search engine. But at the same time, it is not a search engine. Microsoft is touting their predecessor to Windows Live Search, their old and rather mediocre search engine, as a “decision engine.” This is possibly in direct competition with Wolfram|Alpha, the “computational knowledge engine that recently went into public beta and is supposed to answer questions posed in natural syntax. Google, in fact, also recently started a new search function, Google squared, to compete with these new engines.

This will create a very interesting dynamic in time soon to come, especially considering that two more search engines with similar natural query functionality were recently announced: Wowd and Yebol. Wowd rates pages based on what users on clicking on, rather than the spiderweb of links, and Yebol is a decision engine, much like Bing.com is described in the next paragraph. These will go into public beta this summer.

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A tremendous amount of discussion, news articles and reports continually surround web site page rank and Site Engine Optimization activities of advertising agencies and web site developers. To understand this issue, you must first understand what encompasses PageRank and how it was developed. PageRank was originated by Google’s founders while attending Stanford University. In fact, Stanford still holds the patent for PageRank. In essence, PageRank measures a website or page’s importance using a voluminous amount of factors.

In the past, antiquated search engines simply checked the number of keywords on a site. Depending on the number of times certain words or phrases appeared, the engine would return the pages in a certain order or rank. Web developers found that by simply using certain words or phrases repetitively, they could effectively increase their return position on an engine search. This was whether or not the site had anything to do with the keywords or was of value to the searcher.

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