The most straight-forward way to monetize content on today’s World Wide Web is to aim your focus on niche marketing. Find something which interests you and that you can write about with passion and publish it on a website. Add some ads afterwards and soon enough, cash will start flowing. Sounds easy? Far from it! Here are a few definite DON’Ts in this field:
Creating something just for the sole purpose of bringing in the dough is basically useless. In order to do this, one would fill their website with useless, uninteresting and unrelated ads. By doing so, the reader will be surely put off due to lack of veritable content. And you don’t need me to tell you that few or no visitors at all, translates into no revenue.
Try to focus on building a brand, a name for yourself first. Aim towards building a better page rank and you will be rewarded with better suited ads – and, of course, better paid ads. Eventually, you will be stacking up offers from other big brands, asking you to post their ads as well.
In order to properly have a shot at monetizing your website, you will need some focus. This translates into choosing a clearly defined subject to write about. Pick one that’s way too general and you’ll end up with nothing useful (fluff content). Readers are usually searching for specifics – keep this in mind!
Lack of effort
There’s no such thing as “easy money”. You have to work for it. Ignoring your website for long periods of time will lead to it spiraling down in search results, which in turn will lead to less and less visibility.
This is not just a problem of maintenance. It’s about fresh content and constant backlisting as well. You’d think that flooding it with countless articles at a time is okay – but really, 2-3 new, well-written articles on a weekly basis is more than enough to generate the traffic you’re looking for and build up a steady audience.
Suffixes and keywords
It’s clear by now that if you’re planning to write about “hair loss”, the best way to go in terms of a domain name and suffix is www.hairloss.com. However, things are not that easy – most of the straight-forward domain names have already been taken and there’s a tendency to consider other suffixes like .biz instead. The problem with these is that it takes considerably longer spans of time before they are given any attention by search engines. Try and shift the focus keywords in your domain name and stick with .com, .org or .net.
As for keywords – this is probably the trickiest business. Not only do search engines like Google change their algorithms constantly, but you will need to perpetually study the market, see where the trends are shifting towards. Avoid spamming the same keyword over and over again or else your website’s traffic will be short-lived.